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Want to break into the copywriting business?

There are impossible ways (too many to count but an obvious sure-fire way not to get into the business is to only think about it and do nothing to actually write copy), hard ways (send out resumes with no or few success stories to launch your career), lucky ways (knowing someone who acts as your mentor and helps you get into the business) and a sure-fire way.

Let’s look at that “sure-fire way” to break into the copywriting/direct response marketing business.

First, establish yourself as a successful marketer by working on your own projects (in this case you are the boss who comes up with the idea and then you turn right-around and hire yourself to execute the project).

Do the following:
- figure out your strong suit… your unique talents… your passions (all should converge together)
- find a hungry, rich market that wants what only you have to offer
- create a product to satisfy that targeted market’s wants and desires
- promote that product by

• writing a book on the subject
• going on the lecture circuit giving out important info found in your book
• sell your book from the platform
• create a related newsletter on the subject… and give away free copies to seminar attendees… make certain there are contact info and website links for people to sign up for your paid newsletter… a continuity membership product
• set up an online sales letter page with autoresponders and shopping cart features
• build and grow your email list and market to that list on a regular basis.

“But,” you may say, “I need a step-by-step proven method to create and market my products.

“Where do I get this information from the mass of stuff out there?”

I suggest that you use Marlon Sanders’ “Dashboard products” to
- create your unique products, to
- market and
- promote your business…

These online tools have a one time cost (less than $100 each)…
- “marketing dashboard” (http://tinyurl.com/marketingboard ) or
- “promo dashboard” (http://tinyurl.com/promodashboard) or
- “product dashboard” (http://tinyurl.com/productdashboard)or
- “design dashboard” (http://tinyurl.com/designdashboard)

Start with just one of those tools… see how it works…

If you follow the 36 steps, one step per day, presented in any of the dashboard products, you’ll get successful results in 6 weeks or so… and

Those results can be used to beef up your marketing/copywriting resume.

Once you’ve become successful doing this do it again to show that the success of the first project was based on skill and effort and not just on dumb-luck…

Then do it again…

After you’ve got the process down pat… you can start selling your copywriting/marketing experts to the big-boys… i.e. the big businesses that need your kind of talent and ability to get things done.

But, frankly, once you’ve figured out how to be a successful marketer you’re probably not going to want to work for anyone else… why do so when you can generate all the business you can on your own business…

Come to think of it… you can pull a Gary Halbert and sell the cash cow business you create to work on other interesting projects… at least that’s what he did with his Family Crest business when he started out in Ohio.

He had an idea, got it to work… made boat loads of cash… sold the business and then moved to California… swimming pools, movie stars.

Respectfully,
Gerard LeBlond

P.S. This posting was first submitted to Clayton Makepeace’s http://www.makepeacetotalpackage.com blog (see it at: http://tinyurl.com/5hxcgk) so I “twitted” the link, with the messed-up formatting, and decided to repost the properly formatted version on this page.